to
Establish New Wine Service Offered to
Journal Readers and Other Wine Lovers
NEW
YORK, Sept. 12, 2008 (GLOBE NEWSWIRE) -- The Wall Street
Journal today announced WSJwine (www.wsjwine.com), a new service
offered to its readers and other wine lovers. WSJwine offers
access to quality wines of outstanding value through a direct-to-home
wine service.
WSJwine
will offer wine from all over the world through a dedicated
website, toll free number or standard mail. Customers will have
the option to purchase individual bottles, full cases or receive
ongoing shipments of mixed cases delivered to their homes or
businesses. The range will include quality everyday wines to
fine and rare specials, and will build over time. Many are from
smaller production wineries, not readily available in stores.
The combination of quality wine, excellent value and high levels
of service will deliver a unique wine experience to meet the
discerning tastes of the Journal reader.
"We
established WSJwine to offer something truly distinct and valuable
to our subscribers," said Paul Bascobert, chief marketing
officer, Dow Jones & Company. "We know from extensive
research that many of our subscribers enjoy good wine and also
have an interest in learning more about wine. WSJwine was designed
to offer great wine values and tap the natural curiosity of
our readers."
The
Journal has partnered with Direct Wines -- one of the world's
leading direct-to-home wine merchants -- to source and manage
this service on behalf of WSJwine. Direct Wines has 40 years
experience in sourcing quality wines and delivering service
to the standards Journal readers are accustomed to. Direct Wines
currently sources from 20 different countries.
"We
want to highlight passionate winemakers who are entrepreneurs
in their own right," says Adrian Bentham, cellar director,
WSJwine. "We want to offer their wines and tell their stories.
We know wine lovers are keen to know more about the people and
the places behind their wines. There are so many great wines
and wineries all over the world. Our mission is to help those
who appreciate good wines to discover some of the best."
Fundamental
to WSJwine is exceptional customer service and support. Wine
buyers can call a toll free number for individual, knowledgeable
advice on wine selection and food pairings. Delivery is direct
to the door via licensed retailers in compliance with each state's
established legal procedures. If for any reason a wine fails
to satisfy, the customer will receive a full refund. Currently,
WSJwine is available in 33 states in the U.S.
To
buy, or learn more about WSJwine,
please go to www.wsjwine.com
or call 1-877-WSJ-WINE.
About
WSJwine
WSJwine (www.wsjwine.com)
is a direct-to-home wine service for customers who seek access
to wines of outstanding quality and value. Established by The
Wall Street Journal in 2008, WSJwine is part of The Wall Street
Journal franchise that includes a global newspaper, web sites,
television and radio operations, conferences and book publishing.